Lesson #1 - Living on less is a good thing!
Learn to limit the excess. Consider the aisles of a typical mega store. There’s just so much! Don’t be swayed by the sheer volume and variety of items that surround you - you just might convince yourself to buy products you don’t need.
Sure, those sunglasses are mega-cute, but if they’re a 2nd or a 3rd pair, they’ll just get lost in the shuffle. Appreciate all the great things you already have and you’ll save a little money in the process. Choose classic, durable items so you aren’t always buying the latest versions and disposing of old ones. Landfills are full of obsolete, unwanted stuff. By living on less we can cut down on so much unnecessary waste.
What would you say if given the opportunity to tell world leaders your thoughts on climate change? For 17 year-old New Zealander, Brittany Trilford, that opportunity became a reality this morning at the Rio+20 Earth Summit. Invited to provide the opening speech, Trilford delivered a polite, but stern address to the 130 heads of state and representatives in attendance. Her demand: Do something.
For those of us that recognize the existential threat that human-induced global climate change poses to the future of human civilization, it has become almost unbearable to watch as year after year passes by with little to no action being taken to seriously address the myriad issues that contribute to this crisis.
When you consider the dire consequences of a warming world, as explained in this great presentation by David Roberts, it is no surprise to hear Trilford open her speech by stating the urgency of the situation and her confusion at the inaction of world leaders. Trilford states:
“I stand here with fire in my heart. I’m confused and angry at the state of the world and I want us to work together now to change this. We are here to solve the problems that we have caused as a collective, to ensure that we have a future.
You and your governments have promised to reduce poverty and sustain our environment. You have already promised to combat climate change, ensure clean water and food security. Multi-national corporations have already pledged to respect the environment, green their production, compensate for their pollution. These promises have been made and yet, still, our future is in danger.
We are all aware that time is ticking and is quickly running out. You have 72 hours to decide the fate of your children, my children, my children’s children. And I start the clock now… tck tck tck.”
Trilford’s speech is a symbolic bookend to the speech given by teenager, Severn Suzuki during the 1992 Earth Summit in Rio. A video of her 1992 speech is embedded at the bottom of this post.
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Great stories succeed because they are able to capture the imagination of large or important audiences.
A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. Consumers are too good at sniffing out inconsistencies for a marketer to get away with a story that’s just slapped on.
Great stories make a promise. They promise fun, safety or a shortcut. The promise needs to be bold and audacious. It’s either exceptional or it’s not worth listening to.
Sourced from Seth's blog